The problem: Customer service do not have a central view of orders. They currently need to use 4 different systems to assist customers.
Project background.
A number of legacy systems were used by the ICAS Customer Service team to track test orders made by parents and schools. Many order fulfilment errors were happening, and giving customers support was difficult without a central view of orders.
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• ICAS Customer Service
• Sales
• Accounts
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Reduce order fulfilment errors.
Increase visibility of orders.
Make customer and order information quick and easy to locate.
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UX design & research
UI design
Research goals.
get an understanding of the information users need when assisting customers with their orders
understand current pain points and frustrations
identify typical scenarios
How did I achieve the goals?
I held multiple interviews with users over Teams where I asked them a series of questions to help identify what I had outlined in the research goals.
Results were then:
documented in Figjam
findings were itemised into seperate post-its
these were clustered to identify themes
insights were drawn based on findings
recommendations were made based on the insights
Wireframes & user flows.
User flows and wireframes were done based on the recommendations.
Method & tools
The brainstorms and flows were done in Miro, based on the recommendations drawn from the interview process.
Wireframes were then sketched and done in Figma. I held meetings with stakeholders and developers along the way to get their input and keep iterating.
Usability testing.
Numerous rounds of usability testing were done, first with a low fidelity prototype, gradually building in more detail as I gathered feedback.
Method
The tests were done over Teams. I recorded the sessions and got users to share their screen and share their thoughts as they tried out the prototypes. I followed the same process of findings > insights > recommendations after each round of testing.
UI Design.
Once the users were happy with the prototype, I looked at the UI Design in more detail and focused on designing an interface that would make user’s tasks easy, efficient and enjoyable. The design was minimalist, with a focus on keeping users informed and giving immediate feedback where relevant. Avoiding user recall was looked at with the use of a side shelf, allowing customer service to quickly shift between the order list view, and the shelf containing information about a specific order. This was greatly appreciated as Customer Service are often looking for information while on a call to customers, sometimes needing to find what they need quickly as an exam is about to begin.